To attract buying customers - Stand out in your niche. Offer only the best intentional products. Promote without being sales-y.
The NEW Profit by Design Academy™ 2025 Edition is not a set of boring videos. It’s an experience.
Complete the PDA Playbook with us live in one month to put in place what works on Zazzle in 2025.
> any Zazzle store
> any product designs
> any type of promotion
If you have a burning desire to create a Zazzle store with long-term selling power because it will give you what you desire…
Then you are ready to do what it takes to stand out and rise above the “sea of sameness” in the Zazzle marketplace.
> Implement our proven 5 Strategy Framework™ faster and completely
> Fill your Zazzle store with intentional products easily found by customers
> Be more efficient. Post and promote 100 intentional Zazzle products in ONE month.
Whenever there is a change and your Zazzle store does not thrive with the change, it is a clear sign that it is vulnerable.
The 5 Strategy Framework™ is a proven business plan specific for running a successful Zazzle store which has been used by us and hundreds of students.
The students who have had the greatest success, even during times of change, were the ones who implemented the 5 Strategy Framework™ properly.
(Result will vary)
Since 2017, many Profit by Design Academy students have asked us to create a way to shorten the time it takes to implement the 5 Strategy Framework™.
Zazzle is not a get rich quick scheme. It requires work and implementing a proper business plan.
But after 8 years of teaching we have come up with a shorter course and The PDA Playbook to help you execute the 5 Strategy Framework™ faster and effectively.
The PDA Production and Promotion Playbook™ will guide you step by step to design, post for sale, promote and market 100 products in 4 popular niches.
You will be told exactly:
> what and how to design on each product type using PDA Zazzle Store examples
> the words to add to the product title, tags, and description using the PDA ChatGPT Keyword Prompt
> how to set up the store categories using the PDA Playbook Store Category Tree Prompts
> how to promote to Pinterest using PDA Pinterest account examples
> how to add a product mockup using the PDA ChatGPT Mockup Prompt
> how to create store collections and which products to add using the PDA Playbook Collection Outline
In the PDA you will receive the complete list of the first 100 products to build out and the recommended design themes / niches, and the specific PDA ChatGPT prompts.
You will use the PDA Playbook to access the 100 product links, 10 collection links, 10 Pinterest board links to use as reference to build out your Zazzle store.
The PDA Playbook is also a tracker that you will use to track your progress and use as an inventory management system to easily monitor your products views and sales.
To ensure that you complete the 100 products in ONE month we will spend 4 weeks with you in our BONUS live BOOST Bootcamp in October 2025.
We will walk you through the course so that you complete all 5 Strategies, cheer you on and aswer questions as you post and promote the 100 intentional products.
Not just a course you enroll in and never get started...
> Get the course done during the 4 week live guided experience in October 2025
Not just boring videos and downloads that you watch...
> Get the work done in your Zazzle store with the PDA Playbook, PDA ChatGPT Prompts, and the PDA Zazzle store examples
Not just a self study course...
> We will be checking in with you in 4 months and providing a personalized store review
...with THE proven framework to make it easier and faster for YOU to achieve your goals.
Future you doesn’t just “have a store” — she owns a brand people remember. Your products show up, feel professional, and attract loyal customers.
> Choose a profitable Zazzle niche using data-backed research
> Set up your storefront to look like a trustworthy, buyable brand
> Learn the foundational business skills of 6-figure sellers
Your designs are aligned, intentional, and beautiful. They reflect your creativity while also making you money — again and again
> Learn design principles that make products pop in Zazzle’s product search feeds
> Use templates and Canva hacks to speed up creation
> Master product personalization to increase sales potential
You hit publish and your products are found. Future you understands SEO, ranks on Zazzle, and watches products rise in the feed organically.
> Discover the SEO strategy we’ve used for $165M+ in sales
> Tag like a pro so Zazzle’s algorithm loves your listings
> Learn gentle promotion tactics that feel aligned (and work)
You’ve moved beyond luck and are now leading a business that is growing. Customers buy multiple items, return to shop again, and refer others.
> Use Zazzle Collections and store categories for maximum exposure
> Align your mindset and actions with your earnings and business goals
> Create repeatable systems for product posting and marketing for maximum efficiency
Your store earns while you rest. Your systems, insights, and strategy now work for you — not the other way around.
> Analyze your store metrics to double down on what works
> Set up systems so your business keeps growing without you
> Leverage best sellers to earn more from work you have already done
The Profit by Design Academy™ Self Study — 2025 Edition (Cohort opens on September 29, 2025)
What if your NEXT step just got easier to take?
Fast-track your growth in our Boost Bootcamp™. From September 29 to October 24, 2025, join weekly coaching sessions and implement the 5 Strategies™ live with support and feedback from Jen & Elke Clarke.
You’re new to Zazzle and now you've launched your storefront, uploaded 20+ intentional products, and activated a sales-ready mindset — all within one month.
OR
You've tried on your own, but now with the personalized reviews from Jen and Elke in the Boost Bootcamp, you have a clear direction on what niche to sell in, what products to sell, designs to focus on, and how to promote in ways that work and don't feel pushy.
Four months into your journey, receive a private review of your store with personalized feedback.
It’s January 2026, and you’re watching a detailed video packed with insights — because you now understand what to do with it. This isn’t generic advice — it’s your roadmap forward.
Spend a full (virtual) day with Jen & Elke Clarke during The Zazzle Experience — October 24, 2025.
After a month of course implementation you learn and implement the Perceivable, Passive, Profitable™ Pillars that turn your Zazzle store from hobby to business. Walk away with confidence, clarity, and a solid plan.
Our training is purely educational and we can not make any income claims.
But we can share results from our students so you can decide if The Profit by Design Academy™ Course - 2025 Edition. Is right for you.
The Profit by Design Academy™ Course 2025 Edition teaches the 5 Strategy Framework™ which beginners with no experience can implement with the step by step training and resources.
Victoria got her first sale a few days after posting a product design and type in a niche recommended by the course.
Dorothy and Kelly were surprised to make their first sale so quickly. They went from doubt to belief because they experienced the result they thought was not possible for them.
Even if you have set up your Zazzle store, posted products for sale, done all the "right things" BUT are still not selling, then The 5 Strategy Framework™ will help you understand that it's in the details, the choices, your skill sets, and the foundation you lay down first that make the difference between failure and success. The difference between "No Sales" and "Sales".
Kimberly learned that her listings were not labelled properly to be seen. Within one month she started selling old listings with improved SEO labelling.
Even if you have been selling well on Zazzle, The 5 Strategy Framework™ identifies areas where you can improve and could possibly sell more. (Even though we can't make any income claims and results vary - here are some student results)
Jessica went from earning $100 per month to earning $1300 per month only 4 months after starting the course. (This is the Zazzle payout of her combined royalty and referral earnings)
Tyra went from 800 sales per month to 1000 sales per month (That's 200 sales orders MORE per month!!).
Access Module 1, participate fully in the first week of Boost Bootcamp™ by submitting your homework for review. If you are not satisfied - prove that you have done the work and provide the reason you request a refund and we will take care of you.
You take action. We take the risk. Your future self is too valuable to leave this to chance.
You may know us from our $15M+ in Zazzle sales using Elke’s 5 Strategy Framework™.
But it didn’t start that way. Our first year? Just $90. We lacked business skills and had no clear path to success — so we had to create our own. After years of testing, learning, and growing, we’ve taught 1,000s of sellers how to do what we did (faster and with support).
Today, over $165M in sales can be attributed to our students.
We can not make any income claims. Our training is purely educational.
If you want to learn what worked for us....
The Profit by Design Academy™ Course - 2025 Edtion is your next step.
Cheering you on,
Jen & Elke
You’ve tried guessing, waiting, dabbling.
But your future self — the one with a thriving Zazzle store and creative freedom — only arrives when you choose to act.
The Profit by Design Academy™ 2025 gives the step by step training to implement our proven 5 Strategy Framework™ into your Zazzle store using the PDA Playbook, and the skills training to transform your ability to create a Zazzle store with selling power.