To attract buying customers - Stand out in your niche. Offer only the best intentional products. Promote without being sales-y.
The NEW Profit by Design Academy™ 2025 Edition is not a set of boring videos. It’s an experience and "get work done" course.
Complete the PDA Playbook with us live in one month to put in place MONTHLY what works on Zazzle in 2025.
> any Zazzle store
> any product designs
> any type of promotion
...create a Zazzle store with long-term selling power because it will give you what you want...
...then you are ready to do what it takes to rise above the “sea of sameness” in the Zazzle marketplace to provide what today's customer wants.
> feel seen and heard to trust and buy from you - connect with them through your brand and messaging
> purchase products that meet their needs but stand out from the rest - unique is the value they will pay for
> find your listing easily using search options - they don't have time to waste searching endlessly
> not be sold to - be of service and the customer will sell themselves
> A business plan that works even when change happens - The 5 Strategy Framework™
> An inventory of sellable products (in demand, provides the required use, unique, searchable) - Intentional products.
When there is change that negatively affects your Zazzle store, it exposes its vulnerability.
The 5 Strategy Framework™ is our proven business plan for a power-selling Zazzle store.
It has been used by us and hundreds of students to reduce risk of vulnerability and increase the chance of consistent success even during change.
(Result will vary)
> Implement our proven MONTHLY Zazzle business plan - The 5 Strategy Framework™ completely faster?
> Fill your Zazzle store with 100 intentional products monthly - products easily found and desired by customers?
> Be more efficient in getting the needed work done to - create a Zazzle store with selling power?
> design and post 100 intentional products for sale
> label listings for visibility
> set up the store categories that work
> promote to Pinterest for self-referrals
> market with product mockups to stand out
> cross-sell with collections
All while EXPERIENCING BY DOING how to impement the 5 Strategy Framework™
> Jen and Elke's 125 Top Popular Products, Niche and Design List
> Jen and Elke's proven Design Themes Tactic
> PDA Zazzle Store examples
> PDA ChatGPT Keyword Prompt
> PDA Playbook Store Category Tree Prompts
> PDA Pinterest Account examples
> PDA ChatGPT Mockup Prompt
> PDA Playbook Collection Outline
Plus it's a tracker and can be used every month.
> get access to our research findings of what is popular and trending on Zazzle
> know what keywords to use for your listings
> get access to insights on how to create variations in a popular niche
> receive guidance on what to build out in a product suite
It's all in the PDA Playbook.
In the PDA you will receive the complete list of the first 100 products to build out and the recommended design themes / niches, and the specific PDA ChatGPT prompts.
You will use the PDA Playbook to access the 100 product links, 10 collection links, 10 Pinterest board links to use as reference to build out your Zazzle store.
The PDA Playbook is also a tracker that you will use to track your progress and use as an inventory management system to easily monitor your products views and sales.
To ensure that you complete the 100 products in ONE month we will spend 4 weeks with you in our BONUS live BOOST Bootcamp in October 2025.
We will walk you through the course so that you complete all 5 Strategies, cheer you on, and answer questions as you post and promote the 100 intentional products.
Then in January 2026, 4 months in, we will check in with you and provide you with a BONUS personalized video recorded store review.
We will guide you to IMPLEMENT
The 5 Strategy Framework™
and
post for sale and promote
100 INTENTIONAL PRODUCTS
in ONE MONTH
so that you can then repeat the process monthly
to create a Zazzle store with selling power
in today's economy.
...a course you enroll in and never get started (or finished)...
> Get the course done, including posting and promoting 100 products in your store, during the 4 week live guided experience in October 2025
...boring videos and downloads that teach theory only...
> Get the work done in your Zazzle store with the PDA Playbook, PDA ChatGPT Prompts, and the PDA Zazzle store examples
...a typical self study course...
> We support you for a whole month (October 2025) and will check in with you in 4 months (January 2026) and provide you with a personalized video recorded store review.
The Profit by Design Academy™ teaches the 5 Strategy Framework™ which beginners with no experience can implement with the step-by-step training and resources.
Kelly realized the PDA was doable and motivated to get to work after her first sale.
Victoria got her first sale a few days after posting a product design and type in a niche recommended by the course.
Dorothy was surprised to make her first sale so quickly. She went from doubt to belief that it was possible for her.
Even if you have set up your Zazzle store, posted products for sale, done all the "right things" BUT are still not selling, then The 5 Strategy Framework™ will help you understand that it's in the details, the choices, your skill sets, and the foundation you lay down first that make the difference between failure and success. The difference between "No Sales" and "Sales".
Kimberly learned that her listings were not labelled properly to be seen by customers. Within one month she started selling old listings with improved SEO labelling.
Jo had been on Zazzle for years but stopped focusing on her store because her sales were low but made her first sale from a new product in 10 days after posting it learning from the PDA.
If you have been selling well on Zazzle, The 5 Strategy Framework™ identifies areas where you can improve and could possibly sell more.
Even though we can't make any income claims and results vary, the PDA Money Multiplier Strategy™ has helped students see the full potential of a seller buildout.
Jessica went from earning $100 per month to earning $1300 per month only 4 months after starting the course. (This is the Zazzle payout of her combined royalty and referral earnings)
Tyra went from 800 sales per month to 1000 sales per month (That's 200 sales orders MORE per month!!).
> expect a quick result or huge earnings without any effort
> don't have the patience to properly implement the 5 Strategy Framework™
> don't understand that our training is purely educational and that we do not guarantee any results.
...with THE proven framework to make it easier and faster for YOU to create a Zazzle store with selling power
Future you doesn’t just “have a store” — she owns a brand people remember. Your products show up, feel professional, and attract loyal customers.
> Choose a profitable Zazzle niche using data-backed research
> Set up your storefront to look like a trustworthy, buyable brand
> Learn the foundational business skills of 6-figure sellers
Your designs are aligned, intentional, and beautiful. They reflect your creativity while also making you money — again and again
> Learn design principles that make products pop in Zazzle’s product search feeds
> Use templates and Canva hacks to speed up creation
> Master product personalization to increase sales potential
You hit publish and your products are found. Future you understands SEO, ranks on Zazzle, and watches products rise in the feed organically.
> Discover the SEO strategy we’ve used for $165M+ in sales
> Tag like a pro so Zazzle’s algorithm loves your listings
> Learn gentle promotion tactics that feel aligned (and work)
You’ve moved beyond luck and are now leading a business that is growing. Customers buy multiple items, return to shop again, and refer others.
> Use Zazzle Collections and store categories for maximum exposure
> Align your mindset and actions with your earnings and business goals
> Create repeatable systems for product posting and marketing for maximum efficiency
Your store earns while you rest. Your systems, insights, and strategy now work for you — not the other way around.
> Analyze your store metrics to double down on what works
> Set up systems so your business keeps growing without you
> Leverage best sellers to earn more from work you have already done
What if your NEXT step just got easier to take?
Fast-track your growth in our 4 week course walktrhough and implementation. From September 29 to October 24, 2025, join weekly coaching sessions and implement the 5 Strategies™. Post and promote 100 intentional products in your Zazzle store live with support and feedback from Jen & Elke Clarke.
You’re new to Zazzle and now you've launched your storefront, uploaded 20 - 100 intentional products, and activated a sales-ready mindset — all within one month.
OR
You've tried on your own without the confidence or results but NOW you have a way forward that feels good with the personalized reviews from Jen and Elke in the Boost Bootcamp, you now have a clear direction on your niche, what products to sell, the designs to focus on, how to promote in ways that work and don't feel pushy, plus systems to get the work done efficiently..
Four months into your journey, receive a private review of your store with personalized feedback.
It’s January 2026, and you’re watching a detailed video packed with insights — because you now understand what to do with it. This isn’t generic advice — it’s your roadmap forward.
Spend a full (virtual) day with Jen & Elke Clarke during The Zazzle Experience — October 24, 2025.
After a month of course implementation you learn and implement the Perceivable, Passive, Profitable™ Pillars that turn your Zazzle store from hobby to business. Walk away with confidence, clarity, and a solid plan.
You may know us from our $15M+ in Zazzle sales using Elke’s 5 Strategy Framework™.
But it didn’t start that way.
Our first year? Just $90. We lacked business skills and had no clear path to success — so we had to create our own.
After years of testing, learning, and growing, we’ve taught 1,000s of sellers how to do what we did (faster and with support).
Today, over $165M in sales can be attributed to our students.
We cannot make any income claims. Our training is purely educational.
If you want to learn what worked for us....
The Profit by Design Academy™ Course is your next step.
Cheering you on,
Jen & Elke
Our training is purely educational and we cannot make any income claims.
Please do not enroll if you are expecting a quick result or a large payment for minimal work.
You’ve tried guessing, or waiting, or dabbling....
But your future self — the one with a power selling Zazzle store — only arrives when you choose to take YOUR NEXT STEP..
The Profit by Design Academy™ Course will guide you through the PDA Playbook and The 5 Strategy Framework™ so that you can build a Zazzle store with selling power over time even in today's economy.